MISSION AND VISION
Our story
From a problem to a simple solution. That is how PROATS came into existence. It was too difficult to have an easy, protein- and fiber-rich breakfast. One of our founders, a dietitian, put together PROATS. We are much more than just an 'ordinary' oatmeal meal. Optimally support your active and busy lifestyle in an instant: that is our goal. We understand better than anyone how important nutrition is for performance, but that this must also be easy. Rich in protein, fiber and long-lasting energy. Made with the best ingredients and full of flavor. This is where taste and performance meet.
FUNCTIONAL AND DELICIOUS
Our ingredients
One of our founders is a certified dietitian. This is reflected in our products. Do you see our ingredients on this shelf? We want each of our additions to really contribute to your experience. All this with your well-being as top priority. We believe that eating protein and fiber rich food can be easy and also incredibly tasty.
From home to worldwide
Our products
PROATS supports you in all areas. From home, at work, in the camper, to the highest mountain peak. From home meals to expedition packs. Lightweight, and always with our same formula: high in protein, high in fiber, low in sugar and high in energy.